Unlike a few decades ago where marketers controlled what was produced and sold, today consumers have a VOICE. A voice that can make a brand HOT overnight or destroy an entire company within day. With new channels for communication and a need for information, understanding consumers today is becoming more and more complex. However, a need to better understand consumer and their instinct have never been more urgent.
Companies cannot survive by just producing new and innovative products, they need to delve into the minds of their Consumers. Thus, this site just aims to bring together people who can think differently. They have an eye to analyze their surrounding and understand patterns. You maybe into psychology, anthropology, sociology, economics, engineering,art, etc. If you have a passion for understanding CONSUMERS and think you can explain a few things that most marketers do not seem to understand, this site is for you.
Come JOIN US!!